courtesy Treasury Hunter Jim Wedaa come pics of
these super-cool Star Wars Treasury Edition display
boxes! I had no idea these even existed; Jim explains:
were actually the shipping boxes which in turn folded
out to become 'dumps' for placement in bookstores. These
boxes are not folded together as I want to keep them
boxes were made by Whitman and have their logo prominently
displayed. As far as I know there were just two types
of dumps (both seen here.)
were packed with either 25 copies of #1, 25 copies of
#2 or 25 copies of both #1 and #2. These two boxes each
contain 13 #1s and 13 #2s."
absolutely love these boxes--the graphics are
beautiful and exciting; what kid could've not
wanted to get these books when sold like this?
when I think I've found everything there is to find
concerning the treasuries, some wonderful, er, treasure
like this pops up. Much like the DC
Comics Treasury display box, I really want to
get ahold of a set for myself someday...
so much Jim!
found a mention of the Flintstones
Christmas Party treasury in the July 1975 issue
of Kull and the Barbarians. It's unusual for
two reasons--one, Marvel did very little promotion for
these HB tie-in books. Second, was that it was in a
Bullpen Bulletins (not "Bulletens") column
in one of Marvel's black and white magazines,
which were always aimed at older readers than the normal
color line anyway.
is from the Bullpen Bulletins page in Marvel's October
1975 issues. Titled "The King is Back! 'Nuff Said!",
Stan's Soapbox relayed the exciting news of "King"
Kirby returning to Marvel, and what he'd be working
Treasury Hunter Brian Heiler is a big advertisement
for coloring books by Parkes Run. The books were as big
as the spread--each of them measured a whopping 17x22''!
And, as you can see, featured old friends Spider-Man,
Hulk, Cap, the crew of the Enterprise, and characters
from the H-B stable.
can find the Parkes Run name on some treasuries, too,
Empire Strikes Back adaptation. They specialized
in coloring books but like Whitman, had their own imprint
for a few licensed titles.
thanks to Brian for the cool scan!
didn't advertise their treasury comics with anywhere near
the same effort that DC did. In fact, the first ever ad
for a Marvel treasury (The
Wizard Of Oz) I found was from a DC comic!
(Justice Inc. #2 to be exact)
love the little inset picture of the two kids reading
the comic together. Ever try and read something along
with someone else? Really annoying.
of #1 Treasury Hunter
Rogerio Baldino, come several super-cool ads
for Marvel treasuries from the pages of Marvel Tales
and some other titles.
love the ad for the Superman
vs. Spider-Man book. Usually, of course, you
could depend on Marvel for sky-high hype to promote
even their weakest material ("The greatest comic
you've ever seen---'Rom the Spaceknight'!!").
And here they are, promoting probably the highest-profile
comic of the time, with the relatively-low-key "This
Says It All!!" tagline. The
other ads underscore one of my pet theories about comics--it
looks awesome when you have a bunch of covers
put together. It just looks so exciting.
note: the background color cover for Marvel
Treasury #9 Giant Superhero Team-Up in
the ad is a bright magenta, yet the cover ended up being
a dark blue (ok, maybe not that interesting).
down, the B/W ad is from issue #5 of Marvel's great,
briefly-running magazine Unknown Worlds of Science
Fiction. At the time, Marvel was also publishing
magazines like Dracula Lives, Monsters Unleashed,
Haunt of Horror--all great, fun stuff. Two more
interesting treasury-related tidbits were in that issue
was a subscription ad, where Marvel was offering a deal
where if you subscribed to six titles, you got a seventh
free. You could actually subscribe to Marvel Treasury
Edition (!), but there was a note that said: "Sorry,
pilgrims, but your free seventh sub cannot be Marvel
Treasury Edition." Damn!
other was in the letters page, where a reader asked
if they were possibly going to produce a full-color
UW annual. Marvel's response was:
I love the idea, but I guess i'm thirty + years
too late. Sadly, the magazine folded with the next issue,
so we never got to see the dreamed-of treasury. *sigh*