ads always got my pulse racing as a kid--seeing the
covers of all these books I missed made me want to rip
the page right out of the comic and
order them....if I had had any money.
oft-repeated quote from then-DC publisher Carmine Infantino
about the treasuries is: "I tried
everything I possibly could. Those things, strangely
enough, sold well by mail and eventually we sold them
out, but when they were on the newsstands, they never
did that well."
would explain why DC had so many ads in their regular
titles for the treasuries--they knew who the audience
was, and was marketing directly to them. So they had
their finest in-house designers whip up a whole host
of ads pushing the treasuries.
of things about the multi-book ads that I noticed even
as a young kid was when they'd plaster a box with "Sold
Out" over a certain title(see BELOW). It gave
you the buyer such a sense of urgency--these
were selling so fast they didn't even have time to re-do
the ad! It made you want to get in your order for Secret
Origins of the Super-Villains all that much faster.
coming across more and more of these ads, many more
than I ever knew existed!