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Comics had two main treasury-sized titles--Famous
First Edition, which reprinted some of DC's most
historic books in the larger format, and Limited
Collectors' Edition, which was made up 90% of reprinted
material under a single theme. Later, when DC would sometimes
use all-new material, they re-named the book All-New
Collectors' Edition. For some reason, DC also used
their all-purpose title, DC Super Special,
to do a couple of treasury titles, as well. |
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classic 70s "treasury edition" made its debut on October
24, 1972 when DC released Rudolph, the Red-Nosed Reindeer.
It was a visually striking package and the durability of the covers
was undoubtedly a selling point to parents more accustomed to buying
Little Golden Books than comics. The Limited
Collectors' Editions would
also allow DC access to various chain stores and smaller retailers
that didn't normally carry periodicals. Indeed, some of these stores,
failing to recognize the collections as a returnable comic book, stocked
them with children's books and never returned unsold stock for credit.*
DC
used began using a numbering system on the tabloids beginning with
#C-21. Like other giant series of the time such as 100-Page Super
Spectaculars, DC used a letter prefix and started skipped several
numbers. Issues #1-20 do not exist. The Overstreet Price Guide
lists the original Rudolph tabloid unofficially as Limited
Collectors' Edition #C-20, though it was not numbered
or labeled as such.
After
4 bi-monthly issues of LCE, DC began releasing two treasury-sized
comics together every other month. Both were part of Series "C",
but one was called Famous First Edition.
FFEs were exact reprints of famous Golden Age comics, beginning
with Action Comics #1. After three issues published in the
"C" series, FFE split off to become its own series, labeled "F".
DC continued to publish Limited Collectors'
Edition until #C-50, 1976.
After
an 8 month hiatus, DC returned to the treasury-sized format in 1977.
Now priced at $2, the tabloids began alternating between reprinted
material (still labeled Limited Collectors'
Edition) and new material (All-New
Collectors' Edition). When DC returned to the treasury-sized
format briefly in 1981, they were labeled as part of DC
Special Series, not Series "C".**
DC
had hopes of eventually publishing new material in the tabloids
but their only ongoing success in that area was a series of Rudolph
collections (#s 33, 42, 50, 53, 60) and a volume devoted to the
Bible (#36). In 1976, plans were afoot for two all-new Easter editions
("The Story of Jesus" and "Rudolph's Easter Parade"), Sheldon Mayer's
adaptation of "The Wizard of Oz" and an ambitious four-part series
devoted to "The Legend of King Arthur and the Knights of the
Round Table." None ever came to be.***(see
below for a page devoted to DC's "Lost Treasuries")
DC
made a brief stab at the return of the treasury format in the late
'90s with two titles--Superman/Fantastic
Four, and JLA: Heaven's Ladder.
The combined marketplace might of Alex Ross and Paul Dini insured
that DC published their six collaborations--starting with 1998's
Superman: Peace on Earth--in
their chosen treasury format. Even though these books were superb
in quality and very popular, DC released no new treasury-sized comic
since their last book, 2003's JLA: Liberty
and Justice. Even when they reprinted the six Ross/Dini
titles under one cover in 2005, they were presented in the now-popular
9x12" format.
October
2009: DC brought the concept of giant-size comics roaring
back to life in the summer of 2009, with the release of their weekly,
12-part series Wednesday
Comics. Wednesday Comics, when unfolded, featured
sixteen 14x20" pages--so while the series wasn't exactly in
the classic "treasury" format, the series was a throwback
to the days when comics were big!
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Marvel
hit ground with their treasury-sized titles in 1974 with real style.
Instead of the fairly odd choiced DC made to headline their treasuries,
Marvel started with--of course--Spider-Man, under the banner of
a new title baring a #1 on its cover. Marvel pretty much stuck to
its biggest stars for their treasuries--Spidey, Hulk, Conan--as
well as adaptations of licensed properties, like Star Wars
and G.I.Joe.
Marvel
kept their treasuries going longer than DC did (DC, by then, had
mostly shifted way to the other end of the spectrum, concentraing
on digest comics. Marvel's experiments with digest-sized comics
were scattershot at best), but when they stopped them, they essentially
never returned.
The
nicest thing about collecting Marvel treasuries over DC ones is
that Marvel's were squarebound, while DC's were stapled. I've found
that Marvel treasuries are a lot easier to find in better condition
now than their DC counterparts.
What's
Missing: What I thought was complete might now not be.
With the recent addition of the treasury-sized Spider-Man
and Captain America "Giant
Comics To Color" coloring books by Whitman, I'm now wondering
if there are even more in the series. We'll see...
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Other
publishers did their own treasury/tabloid comics, as well.
Early
examples are Fawcett's Master Comics,
which ran for 6 issues in 1940 (before changing the comic to the
standard size for the rest of its run), and Lev Gleason's treasury-sized
crime comic called Tops. It
only ran for 2 issues in the late 1940s, and are now very rare.
Unlike Master, which we have
scans of, I have never seen either issue of
Tops, so for now they are a riddle wrapped in an enigma
wrapped in newsprint. (Treasurycomics.com
will not rest until we index them here!) Then in 1961, Racine Press
put out a series of four books called Golden
Picture Story Book that
featured Disney and Hanna-Barbera charcters (scans and info to come).
So these companies got there way early, and the treasury format
layed pretty dormant until the late 1960s, when Western released
their Jungle Book adaptation.
Other
than Fawcett, only DC or Marvel ever devoted a regular title to
the format, the rest preferring mostly one-shots. The closest you
get to a series is Modern Promotions' Giant
Comic Album, who produced nine volumes of comic-strip
reprint books.
What's
Missing: From the information I've been able to gather
since posting the site, the treasuries we're still missing are:
the above-mentioned two-issue Lev Gleason series Tops,
a 1970 Byron Preiss/Jim Steranko educational comic called
The Block (although we do have some
info on it, see below), and a rumored and as-of-yet-unnamed
late 1990s comic by Richard "Grass" Green. Every time
I think I know of every treasury comic that exists, I find something
heretofore unknown--like the recently(for me)-discovered
Master Comics or Little Nemo--so
I'm not sure when this list will ever be able to be called "complete."
Until
then, the cosmic ballet goes on...
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The
treasury-format wasn't limited to comics in the U.S. Various countries
published their own treasuries, licensing DC, Marvel, and other
properties. Courtesy TreasuryFriend Rogerio
Baldino come a tour through various countries' treasury
comics!
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Exclusive!
Click on the logo and covers at top to read a two-part article
about Ebal and the history
of Brazilian treasury comics!
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Exclusive!
Click on the logo and covers at top to read a history of French
DC treasury comics!
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Exclusive!
Click on the logo and covers at top to read a history of German
DC treasury comics!
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Exclusive!
Click on the logo and covers at top to read a history of Italian
DC treasury comics!
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Exclusive!
Click on the logo and covers at top to read a history of Spanish
DC treasury comics!
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New!
Foreign Treasury Comics ads!
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